Daikin lets heat pumps speak on Heat Pump Day 2026
Corporate news / Vienna, 15 October 2026
What would your heat pump say? This is the question Daikin Central Europe is exploring around this year’s European Heat Pump Day on 21 October 2026, with a humorous social media campaign that gives residential heat pumps a voice. First-person messages highlight how heat pumps can provide heating, cooling and domestic hot water, helping households maintain home comfort throughout the year.
Daikin’s “What would your heat pump say?” campaign
Daikin’s social media series uses first-person storytelling with a playful wink to make residential heat-pump technology more relatable. Under the concept “What would your heat pump say?”, heat pumps themselves become the protagonists. Short messages such as “Winter. Summer. Pick a challenge,” “I take cold personally” or “You’re comfy. I’m busy” highlight how residential heat pumps can support home comfort day by day.
How Daikin residential heat pumps provide home comfort
Whether for heating, cooling or domestic hot water, Daikin offers a range of residential solutions tailored to different home comfort needs. Depending on the selected product, system configuration and operating conditions, these solutions can provide heating, cooling and domestic hot water: Daikin Altherma 4 air-to-water heat pumps are designed for heating functions. Air-to-air heat pumps, including Stylish and Perfera, can deliver room cooling and heating. The new X Series launched in 2026 combines air-to-air and air-to-water technology to provide heating, cooling and domestic hot water through one outdoor system. Selected models achieve energy efficiency ratings of up to A+++ under the applicable EU energy-labelling scale.
Daikin heat pumps are available for a variety of residential applications, from apartments to family houses. The appropriate system and capacity depend on factors including the building’s heat demand, insulation, location and existing heat-distribution system. According to BRG Building Solutions data, more than 1.5 million Daikin hydronic heat pumps have been installed in Europe since 20061)
Heat pump benefits explained with a playful wink
Daikin’s central message on Heat Pump Day 2026 is simple: heat pumps can operate discreetly throughout the year, helping households maintain indoor comfort as seasons and needs change.
Campaign slogans:
- Winter. Summer. Pick a challenge!
- I take cold personally!
- You’re comfy. I’m busy!
- The floor is lava. Just kidding!
Campaign sign-off:
- Heat pumps work quietly all year. For Heat Pump Day, it’s their turn to speak.
Social media:
#daikin #HeatPumpDay #WhatWouldYourHeatPumpSay #heatpump #HVAC #dkn2603
Credits:
Campaign idea: Anna Purtscher, Daikin Central Europe HandelsGmbH, Marketing Officer
Graphic design: Blue Bird Adv. LTD
Images: Generated with AI support
Copyrights: Daikin Central Europe
Reference:
1) BRG BUILDING SOLUTIONS report 2026 (data April 2025 – March 2026)
About
100+ years Daikin
The story of Daikin has always been shaped by groundbreaking ideas, technological innovations, and dedicated people. It began in 1924 when the young Japanese engineer Akira Yamada founded an enterprise in Osaka to manufacture aircraft radiators with a 15-member team. More than 100 years later, the Daikin Industries group brings future-proof solutions for heating, cooling, ventilation, air purification, and refrigeration (HVAC-R) to global markets. 103,500 employees in 173 countries continue the company's legacy of leading technologies to advance low carbon heating and cooling, while ensuring the highest level of comfort.
Read more on 100 Years Daikin
Daikin Industries Ltd.
Daikin Industries is a global leader in heat pump, air conditioning and air filtration technology, employing more than 103,500 people. Founded in Osaka in 1924, it is the only manufacturer in the world that develops and manufactures HVAC-R equipment, compressors and refrigerants in-house. Daikin has been recognized as one of the world’s top 100 most innovative companies by Clarivate (UK) and LexisNexis (USA) for its leadership in technology research and intellectual property patents. For its fiscal year 2024 (1 April 2024 – 31 March 2025) Daikin reported a record sales result of 28,98 billion euro sales.
Read more on www.daikin.com
Daikin Europe N.V.
The Daikin Europe group is a leading provider of heating, cooling, ventilation, air purification and refrigeration technology across Europe, the Middle East, and Africa. Daikin Europe caters to a diverse customer base within the region by designing, manufacturing, and marketing an extensive range of products, maintenance services, and turnkey solutions tailored for residential, commercial, and industrial applications. The group employs over 13,800 people across more than 56 subsidiaries and operates 15 manufacturing sites in Europe (12), Turkey (1) and the Middle East (2). Refrigeration products from Daikin include the brands Daikin, Tewis, Zanotti, Hubbard, and AHT. Headquartered in Ostend, Belgium, for over 50 years, the Daikin Europe group is a subsidiary of Daikin Industries Ltd.
Read more on www.daikin.eu
Daikin Airconditioning Central Europe
Daikin Airconditioning Central Europe, founded in 1999 with its headquarters in Vienna, Austria, operates as a subsidiary of Daikin Europe. Its portfolio includes products and total solutions for heating, cooling, ventilation, air purification, and refrigeration in residential, commercial, and industrial settings. With over 700 employees and 3,400 partners, the company manages sales and service activities across 16 countries in Central and Eastern Europe, including Austria, Albania, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Hungary, Kosovo, Montenegro, Moldova, North Macedonia, Poland, Romania, Serbia, Slovakia, and Slovenia.
With 'Your Daikin World' at the Vienna headquarters and the 'Daikin Inspiration Park' in Warsaw, the HVAC-R industry and the construction sector have access to two state-of-the-art B2B-experience centers for co-creating customized solutions for hotels, retail, offices, and large commercial applications. Daikin runs ten out of 141 B2B-training centers across the EMEA region in the CE-region. Consumers and homeowners receive consultation at the B2C-Experience center (flagship store) in Vienna.
Read more on www.daikin-ce.com
Media contact
Doris Passler
Manager Corporate Communications Central Europe
Daikin Airconditioning Central Europe HandelsgmbH
Lemböckgasse 59/1/1, 1230 Vienna, Austria
M: +43 (0) 664 24 56 444
E: passler.d@daikin.at